CASE STUDIES

We have been working with Lia since early 2024. At the start of our collaboration, Lia already had a solid social media foundation, but lacked a clear content strategy for sustainable growth. Together, we developed formats that authentically showcase her personality and music. Through targeted content optimization and strategic community management, Lia was able to significantly increase her reach and build an engaged fanbase.

We have been working with Cosima Kiby since her release "recycelt" (2023). The original problem was that her organic content consisted almost exclusively of performance or cover videos. This meant there were no formats that made Cosi and her personality more personal and relatable. We developed a new content strategy that specifically introduced new formats. As a result, Cosima consistently reached videos in the four-digit range, regularly in the five-digit range, and even her first six-digit views. We also optimized her paid advertising strategy: the previous agency had not used the advertising budget efficiently enough. Through our targeted audience strategies and algorithmic growth, we were able to maximize conversions in streaming campaigns. A direct success of this work is the song "kaltes weiss", which recorded over 1.5 million Spotify streams. We continue to strategically support Cosima Kiby in scaling her performance campaigns.

PLUME is an Electronic Rock project that we have been supporting since 2023. The challenge was to visually and strategically translate the unique mix of electronic elements and rock sound for social media. Through creative content formats and targeted campaigns, we were able to significantly increase the project's visibility and build a loyal community.

LNA is an emerging Electro Pop artist whom we support on her journey into the music industry. Our focus was on building a strong social media presence and developing a unique visual identity. Through strategic content planning and targeted campaigns, we were able to help LNA make her music accessible to a wider audience.

We worked with the Indie Pop band NOA LONE in 2023 and 2024 to completely redefine their social media presence. Previously, the account consisted mainly of promotional performance content, music video teasers, and overly long behind-the-scenes videos. We developed viral content ideas and formats that triggered a massive reach boost: in total, over 50 million views were achieved on Instagram and TikTok. The developed formats were copied countless times by other accounts and continue to sustainably contribute to their streaming numbers on Spotify. Through the collaboration, the band has gained a lasting understanding of how to use social media to achieve viral success and convert it into real music growth.

EFZET is a German Rap artist whom we have been supporting since 2024 in content strategy and paid advertising. The collaboration focuses on developing viral content formats and optimizing streaming campaigns. Through our work, EFZET was able to significantly increase his reach and tap into new target audiences.

We support the Electro/Techno duo GIZMO & MAC with their digital presence on TikTok. The challenge was to present electronic music in a visually appealing way and build a community. Through creative video formats and strategic community management, we were able to help the duo make their music accessible to a larger audience.

We have been supporting the Indie/Pop-Punk band WONACH WIR SUCHEN with their social media strategy since 2023. Our focus was on developing authentic content formats that reflect the band's energetic music. Through targeted campaigns and community building, we were able to help the band continuously expand their fanbase.

We have been supporting Hanna Rautzenberg since 2023 and helped her in the first six months to find a suitable content strategy and use social media as an effective marketing tool. Previously, the content consisted mainly of simple lip-sync videos and cover versions. Hanna quickly established herself in her target audience and achieved six-digit views multiple times with her videos. With her personal and relatable videos, she continuously inspires her community, which is directly reflected in the growth of her streaming numbers since the start of our collaboration. We continue to support Hanna Rautzenberg with her current releases in advertising and paid media to strategically scale her reach.

Although Leo Garske has been making music for a long time, he lacked a clear concept for social media until working with SwipeUp, which meant content was often uploaded randomly. For his latest release "Klinik", we supported Leo on Instagram and TikTok even before the release. Through our strategy, we were able to achieve almost half a million impressions with song videos before the release. This campaign generated high engagement for the first time with comments like "When is the song coming out?" and "I need this on Spotify". At the same time, we were able to convert valuable traffic into playlist saves and new Instagram fans through targeted streaming and following campaigns. After Leo's best release to date, nothing stands in the way of a successful continuation of his career.

We have been supporting Leona Shijaku since 2022, when she started releasing her own music after her participation in "Voice of Germany". At that time, Leona was uploading content on TikTok, but without any musical connection and without a clear plan. We supported her from the beginning with content strategy and over time developed winning formats that continue to bring sustainable traffic to her accounts. A recent success is the single "Altes Ich": the campaign generated over 5,000 creations on the TikTok sound before release and achieved over 200,000 streams on Spotify in the first week. Although Leona has long been on the radar of A&Rs in the industry, she has so far declined all offers. We are proud of Leona's consistent development and look forward to continuing to support her as a marketing partner on her journey.

When Sony Music approached us in 2024 to support the upcoming HE/RO single, the clear message was: "This doesn't normally happen, this is handled in-house." At that time, however, no one could have anticipated that this joint journey would continue to this day. The first campaign with "Jetzt weinst Du", which has recorded over 30 million streams so far, was followed by more great release campaigns. Since then, we have been supporting Heiko and Roman with content strategy as well as paid media. In addition to pure streaming campaigns, we are also responsible for tour campaigns for ticketing and live business. A successful and long-term partnership that continues to grow!